Branding Your Side Business Like a Boss
By Marlene Holmes
So, you dream of starting your own side hustle to bring in some extra cash flow. The appeal is hard to pass up. It’s something of your own that you have complete control over. And maybe it will bring in enough money to finally get that gorgeous new convertible you’ve had your eye on! Why not? Yolo!
The fact is, more and more women are taking charge and breaking into the world of entrepreneurship. Gone are the days of limited opportunity. The mindset of society is shifting. We’re demanding equality and that’s exactly what we’re going to get. If you want a successful career with a passive income on the side, get it!
Something us ladies are blessed with, is an eye for all things aesthetic. If you’re in the beginning stage of building your brand, now’s the time to use this. With the help of graphic design tools you can create yourself a gorgeous, elegant brand image. But remember to live by the notion- work smart, not hard. There are free tools out there for a reason. Save on investment costs and take advantage of these!
A Logo With Class
Nothing screams your brand more than your logo. It’s the image most of your customers will associate your brand with. It’s important to get this right. Think about what particular feeling is given off by different colors. And what icon is best at representing your brand and product? What do you want your logo to express?
A really wonderful tool you can use for free is called Logo Creator. The color picking feature is seriously addictive. It lets you choose from literally ALL OF THE COLORS that ever existed. Then you can just upload your icon and choose your font, and there you have it! A logo just as classy and sassy as you!
A Polished Website
No business is legit without a website. I said what I said. It’s just how we roll these days. Even if you’re selling photography services to your local community. Opportunity is limited when you don’t have an online presence. Plus, it’s an opportunity to show off all of your amazing reviews from satisfied customers!
The most resourceful of lady bosses choose to let website building software do the work for them. It’s a great way of getting your website up and running, minus the hefty costs and taxing efforts.
If you haven’t already heard of it, let me introduce you to Wix. This free resource offers customizable templates and tons of fun design tools to get your website poppin! Not only that, but it’s super easy to get the hang of. No coding. No techy design skills required. Just straight-forward website designing.
Chic Promotional Materials
Maybe you want to promote business digitally through social media and Email newsletters. Or maybe in person and by networking. Better yet, maybe you’ll do a combo of both. Either way, your promotional items have got to be on fleek!
Start thinking about how you want to get the word out. Do you want some savvy business cards to give away? Do you need to vamp up your social media posts to see more engagement? Whether you promote digitally or in person it’s smart to have a multi-functional graphic design tool. Something you can use for any project, big or small.
A sharp business woman like yourself might turn to a source like Easil for such projects. Once again, this is a free tool that gives you SO much bang for your buck- or for zero bucks in this case! It’s a go-to tool for designing all of your promotional content with style. Or more specifically, your brand’s style. It even has a nifty brand locking feature, to ensure your custom design is quickly accessible throughout all of your projects!
